Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Mar 04, 2015   Consumers | Marketing | Geographies

Asia Strategy Report

How strategic ideas are growing brands in Asia

Visit the report landing page


Apr 02, 2015

Dark social


Steps brands can take to get a better understanding of difficult to track social sharing

Mar 25, 2015

Super personalisation

Consumers | Marketing

Increasing personalisation and changing concepts of privacy

Mar 20, 2015

Uber economy


New business models based on-demand, personal services with new pricing structures

Mar 13, 2015

The internet of things

Consumers | Industries

How FMCG brands can make the most of developments

Mar 02, 2015

15 technology trends in 2015

Consumers | Media & Tech

Social change & new business opportunities as tech advances

Jan 30, 2015

The UK in 2015

Consumers | Geographies

Fragility, insecurity, secular stagnation and hyper-connectivity

Jan 27, 2015


Media & Tech

Spectator gaming delivers
a new type of sponsorship opportunity

Jan 23, 2015

Social, digital and mobile in 2015

Media & Tech | Geographies

How digital and mobile access keeps growing around the world