Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Apr 27, 2015   Marketing | Media & Tech

The Innovation Casebook

The world's freshest communication ideas

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Jun 22, 2015

Eco worriers

Consumers | Marketing

Examining changing global attitudes to the environment

Jun 19, 2015

21st century business

Marketing | Industries

Six pillars that form the framework for business now

Jun 12, 2015

The future of digital

Media & Tech

Lessons learned from the digital revolution

May 22, 2015

Livestreaming apps

Media & Tech

The value of Periscope and Meerkat for brands

May 08, 2015

Home ownership

Consumers

Global consumer attitudes to bricks & mortar

Apr 30, 2015

Web 4.0 and the blockchain

Media & Tech

What are they and why should brands care?

Apr 02, 2015

Dark social

Marketing

Get a better understanding of difficult-to-track social sharing

Mar 26, 2015

Brands and drones

Media & Tech

Factors shaping drone use for commercial purposes