Warc News, 03 October 2014
LONDON: Impactful insights are needed more than ever, though coming up with them requires both clarity on the issue to be solved and precise research design, according to a leading industry figure.Writing in the 50th anniversary issue of Admap, which looks ahead to the future of brand communications, Eric Salama, CEO of research giant Kantar, welcomed the fact that most people in client organisations and agencies now understand there is a commercial purpose to data and insight gathering.
Warc Exclusive, July 2014
This articles provides marketers with information and guidance for managing relationships with advertising agencies.
Warc News, 10 July 2014
LONDON: Agency remuneration needs to move away from time-based billings and towards long-term output-based models a leading industry figure has argued. Martin Riley, Pernod Ricard CMO and president of the World Federation of Advertisers (WFA), told t.
Warc News, 27 May 2014
MUMBAI: The growing number of potentially lucrative careers open to creative talent in India is resulting in a shortage of recruitment options in the advertising sector, leading industry figures have claimed. "With so many choices for creative people.
Warc News, 01 May 2014
BRUSSELS: Fewer marketers are leading the negotiation of contracts with agencies as the participation of the procurement function within major businesses has almost doubled over the past decade, according to a new study.The World Federation of Advert.
Libby Child, Market Leader, Quarter 4, 2013
This article analyses the factors that can lead to dysfunctional client-agency relationships and offers practical solutions. The current landscape is one where remuneration is based on time, there is increasing pressure on procurement and relationships are more fluid with more agencies.
Julian Boulding, Market Leader, Quarter 4, 2013
This article summarises the main themes present at the Cannes Lions International Festival of Creativity 2013. These include crowdsourcing, which is being practised by groups as diverse as Coca-Cola, the soft drinks brand, Yahoo!, the online portal, and Jack Black, the actor/producer.
ANA Magazine, Summer 2013
This article summarises the findings from the ANA's annual agency compensation trend survey among client-side marketers. This included questions on methods of compensation, the use of performance incentives, and the management of agency compensation.
Paul Bainsfair, Market Leader, Quarter 3, 2013
This article looks at whether decisions on creative work are too heavily influenced by price. It cites the IPA booklet Magic and Logic, which describes best practice in many areas of agency-client relationships.