Admap September 2016

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Admap: September 2016

The Future of Strategy
This issue puts the discipline of strategy under the microscope at a time when unparalleled cultural, behavioural and technological change is disrupting the tried and tested ways in which brands go to market and strategic support in negotiating this minefield is needed more than ever.

BROWSE THIS ISSUE

THE FUTURE OF STRATEGY

Strategy

FROM THE EDITOR
Strategy: Time for a change
Colin Grimshaw

PLANNING
Account planning's legacy
Paul Feldwick

BUSINESS
Brand entrepreneurship is the future
Dom Boyd

BIG QUESTIONS
Become a whole-puzzle thinker
Richard Huntington

TECHNOLOGY
Strategy elevated by technology
Mark Holden

CREATIVITY
Creativity at the heart of strategy
John Shaw

HUMAN NATURE
Focus on the fundamentals
Jon Steel

AGILITY
Successful strategies are iterative
Nick Turner


BOOKSHELF

FlowSpeed read
HOW BRANDS GROW – PART 2 – Romaniuk and Sharp

Books that influenced me
Iain Ellwood – Brand Union


ALSO IN THIS ISSUE

Asics

LOWDOWN

MOBILE ADS

What format should you use?


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

Gareth Kay
Designing experience

Faris Yakob
The branding of research

Back to the future
How John Keats invented VR 

The last word from the East
Personalisation in China


ADSTATS

AdstatsUK ADSPEND

Total UK adspend to rise by 4.2% in 2016


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