Admap September 2013

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Admap: September 2013

Big Data: Big Impact
Will Big Data provide efficient answers to every question, or do companies risk drowning in an ocean of data? This issue urges marketers to not be overwhelmed by the mass of data and to ensure human interpretation is used to give context to the insight generated by it.

BROWSE THIS ISSUE


BIG DATA: BIG IMPACT

Big Data

SIMPLIFICATION OVER PRECISION
Big Data, not Magic Data (free)

DATA-CENTRICITY
Big Data needs big planning

CREATIVE INSIGHT
The marketing opportunity

CASE STUDY
P&G says thank you to moms

AVOID SPURIOUS CORRELATIONS
Cut through the noise

CREATIVE INSIGHTS
Empower creatives with Big Data


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like stereotypes about grandparents


FOOD TRENDS

mobileAPAC's eating habits

Recognise the drivers of diverse food preferences across Asia-Pacific


BOOKSHELF

DecodedSPEED READ
The Face-to-Face Book – Ed Keller and Brad Fay

BOOKS THAT INFLUENCED ME
Sarah Todd
CEO, Geometry Global UK


ALSO IN THIS ISSUE

Dominos pizza

TV ADVERTISING
TV's influence on word of mouth

REAL TIME RESPONSES
Tablet research

BRAND JOURNALISM
Brand narrative

CAMPAIGN TRACKING
Real-time campaign tracking

TV SPONSORSHIP
TV sponsorship measurement

RESTAURANT LOYALTY
Grow restaurant dining visits


LOWDOWN

OREONews-jacking

Responding quickly to cultural and news developments


BEST PRACTICE

Best PracticePlanning for digital

What needs to be considered when developing the big creative idea?


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

TRENDWATCH

GPS gogglesPoint & Know

How marketers can make the most of developments in integrated technology


ADSTATS

AdstatsMobile advertising

Global mobile adspend is expected to grow to $36.9 billion by 2016


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