Admap September 2012

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Admap: September 2012

Celebrity Endorsement
Celebrity endorsement might not be the most creative weapon in a marketer's armoury, but when executed well, when the brand, its sector, the strategic objective and the star, are perfectly aligned, it can be a powerful and effective brand communication.


CELEBRITY ENDORSEMENT

Celebrity endorsement

USE OF CELEBRITIES
To celeb or not to celeb?

TALENT & BRAND SYNCHRONICITY
The trigonometry of talent (free)

SOCIAL MEDIA
Socialise the endorsement

EVALUATING A CELEBRITY'S ROI
Star value

INDIAN CELEBRITIES
Death of the celebrity god


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the idea that rigour is always good.


10 TRENDS

trendsSustainability

Greater visibility is both a blessing and a curse for sustainability but it can aid growth.


BOOKSHELF

marketing planning by designSPEED READ
How cool brands stay hot
Joeri Van den Bergh and Mattias Behrer

BOOKS THAT INFLUENCED ME
Tim Hipperson
Group CEO, G2 UK


ALSO IN THIS ISSUE

Developing markets

ECONOMETRICS AND CREATIVITY
Econometrics as an aid

MANAGING INTEGRATION
The route to integration

MOBILE AND SHOPPING
The mobile grocery shop

EMERGING MARKETS RESEARCH
Mining insights in developing markets

NEUROSCIENCE AND ADVERTISING
Effectiveness of neuromarketing


LOWDOWN

KickstarterKickstarter

Bringing together the internet to help launch new projects: threat or opportunity?


TRENDWATCH

Co-creationFlawsome

Could now be the time for businesses to actually embrace their flaws?


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

contributors

BEST PRACTICE

Best PracticeBrand positioning

The process of setting out what a brand promises to stand for in the eyes of consumers


ADSTATS

AdstatsGlobal industry outlook

Global Marketing Index indicates challenging economic times are expected to continue


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