Home > Admap > September 2012
Celebrity endorsement might not be the most creative weapon in a marketer's armoury, but when executed well, when the brand, its sector, the strategic objective and the star, are perfectly aligned, it can be a powerful and effective brand communication.
USE OF CELEBRITIES
To celeb or not to celeb?
TALENT & BRAND SYNCHRONICITY
The trigonometry of talent (free)
Socialise the endorsement
EVALUATING A CELEBRITY'S ROI
Death of the celebrity god
Les Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the idea that rigour is always good.
Greater visibility is both a blessing and a curse for sustainability but it can aid growth.
How cool brands stay hot
Joeri Van den Bergh and Mattias Behrer
BOOKS THAT INFLUENCED ME
Group CEO, G2 UK
ECONOMETRICS AND CREATIVITY
Econometrics as an aid
The route to integration
MOBILE AND SHOPPING
The mobile grocery shop
EMERGING MARKETS RESEARCH
Mining insights in developing markets
NEUROSCIENCE AND ADVERTISING
Effectiveness of neuromarketing
Bringing together the internet to help launch new projects: threat or opportunity?
Could now be the time for businesses to actually embrace their flaws?
Further details on Warc's monthly magazine including:
How to advertise
Write for Admap
Fame and fortune
Brand GB wins at being different
Change the ROI mindset
Let's get intimate
Twitter's Weibo smackdown
The process of setting out what a brand promises to stand for in the eyes of consumers
Global industry outlook
Global Marketing Index indicates challenging economic times are expected to continue
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