Admap October 2011

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Admap: October 2011

The Power of Storytelling
Telling stories is the foundation of human communication and in the world of marketing, the efficacy of employing narrative in communicating a brand's attributes and personality is long-established.



MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the way that marketers use correlations.


BEST PRACTICE

Best PracticeLaunching a brand

Radu Dimitriu and Lynette Ryals on brand launches



REGULARS

RoviLowdown: Connected TV

10 trends
Community engagement

Speed Read
"The Case for Creativity"

Books that influenced me
Mark Creighton


ADSTATS

AdstatsGlobal adspend

Advertising expenditure around the world from Warc's Consensus Forecast


OPINION

Colin Grimshaw
Let me tell you a story

John Woodward
View digital holistically

Molly Flatt
Focus on people, not Lions

Joe Mandese
Fool's gold

The Feldwick Factor
TV ad frequency and effectiveness


INFORMATION

Further details on Warc's monthly magazine including:

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