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Home > Admap > October 2011

Admap: October 2011

The Power of Storytelling
Telling stories is the foundation of human communication and in the world of marketing, the efficacy of employing narrative in communicating a brand's attributes and personality is long-established.

STORYTELLING

Influence through storytelling

Socialise the story

Brand journalism

Digital media - the art of immersion

Co-create a tale

MYTHBUSTER

Mythbuster Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the way that marketers use correlations.