Admap November 2013

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Admap: November 2013

The art of luxury branding
What makes a luxury brand successful? How can luxury brands penetrate the largest luxury markets in Asia? In-store experience and use of technology are critical for brands with a luxury positioning. Digital media, when used well, offers excellent opportunities for telling a brand story.

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LUXURY BRANDING

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THE SEARCH FOR HAPPINESS
Making a luxury brand (free)

EXCLUSIVITY AND ACCESS
The art of luxury

DIGITAL FOR STORY TELLING
The seamless consumer journey

CLASSIC BRANDS, NEW PLATFORMS
Create a different experience

CREATING TOTAL EXPERIENCE
Designer extension

TWITTER FOR TARGETING
Socially affluent


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the mantra that 'mine is different'


10 GLOBAL TRENDS

alcohol trendsAlcohol

Stagnation and decline in developed markets, and rapid growth in developing markets


BOOKSHELF

SIRFs-UpSPEED READ
SIRFs-Up – Rex Briggs

BOOKS THAT INFLUENCED ME
Bart Michels
CEO, Added Value Group


ALSO IN THIS ISSUE

Duracell truck

OBSERVATIONAL RESEARCH
Seeing with new data

BENEFITTING TELEVISION
Multi-screen viewing behaviour

ENGAGED AND INFORMED
The baby boomer cinema-goer

RELATIONSHIPS WITH COMMUNITIES
The connected consumer


LOWDOWN

CollaborativeCollaborative consumption

Consumers want to be asset-light and live through experiences


BEST PRACTICE

Best PracticeBrand positioning

Great positioning requires inspiration, bravery and vision for the future


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

COLIN GRIMSHAW
Digital luxury

BYRON SHARP
Brand-washed

MOLLY FLATT
The Zen of social media

BARNEY LOEHNIS
Seeking transformation


TRENDWATCH

South Africa organ donation foundationEasy money

Technology to help consumers monitor spending and save money


ADSTATS

AdstatsAutomotive adspend

Automotive accounts for 9% of total adspend: US$15 billion in the first half of 2013


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