Admap March 2013

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Admap: March 2013

Neuroscience in practice
New research techniques are being employed to investigate recent theories about how the brain works and how neuroscience can be applied to market research to 'get under the hood' and determine what respondents are really thinking.

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NEUROSCIENCE

Mercedes-Benz

NEUROSCIENCE IN PRACTICE
The definitive guide for marketers

Through neuroscience, we can determine how people really respond, not how they think they should respond. In this special Admap Focus article, Thom Noble of NeuroStrata examines how neuroscience can be used to improve the accuracy and quality of market research.


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the relevance of "relevance"


10 TRENDS

McDonaldsFast food

Dramatic demographic shifts will be major drivers of change in the US fast-food sector


BOOKSHELF

Updating retail relationsSPEED READ
Unleash innovative spirit
Matt Kingdon

BOOKS THAT INFLUENCED ME
Pedro Avery, Managing director, Arena Media


ALSO IN THIS ISSUE

John Webster

BUILDING GLOBAL BRANDS
Brazil leads in BRICs brands

NAMING BRANDS
What's in a name?

RETURN ON INVESTMENT
Shopper marketing's ROI

PROSTATE CANCER CHARITY
Rebranding without the Onion

SPONSORSHIP
Keep sponsorship local


LOWDOWN

VineVine

Twitter's app that allows users to share six-second videos


BEST PRACTICE

Best PracticeMeasuring sales

Why focusing solely on financial indicators isn’t the best way to judge performance


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

COLIN GRIMSHAW
Pick their brains

STAN STHANUNANTHAN
The socialisation of research

MOLLY FLATT
The empathy imperative

TRACEY FOLLOWS
The World Wise Web

BARNEY LOEHNIS
China's conspicuous consumption


TRENDWATCH

TsingtaoLocalizasian

The thirst among Asians for products and services tailored to their needs is set to grow


ADSTATS

AdstatsAdvertising outlook

Latest forecasts point to solid growth for global adspend over the next couple of years


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