Home > Admap > March 2011
Targeting through digital media is the most controversial topic in marketing but privacy issues aside, there are valuable benefits to both brands and consumer. Watch a video preview of Colin Grimshaw, Admap's editor, discussing the issue.
Don't get personal, get social
The race for relevancy
This ad is for you
Boost online efficiency
Are privacy and targeting reconcilable?
Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them… like the idea that we should worry about 'alienation'.
Merry Baskin advises on conducting effective research across multiple markets
10 affluent Chinese consumer trends
The case for disloyalty
'Made in China' can be positive
Jump from B2B to B2C with event sponsorship
Books that influenced me
From Pietro Leone, CEO, G2 EMEA
"Sticky Marketing" by Grant Leboff
Charting mobile ad spend's spectacular growth, which has been led by Japan
Algorithms are sexy
Why you should 'like' Starbucks
The Feldwick Factor
How effective are discounted beer promotions?
Further details on Warc's monthly magazine including:
How to advertise
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