Admap June 2014

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Admap: June 2014

Building brands in the digital age
The digital era has opened up new ways of building brands, but have brands adapted to the opportunity offered? This issue presents the Admap Prize winning essays, with gold winner Megan Averell arguing that brands have failed by delivering disruptive digital ads, over-promising and under-delivering.

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Coming soon: July – Total Retail


ADMAP PRIZE 2014

Admap prize 2014

GOLD – Megan Averell
The age of less

SILVER – Sarah Morning
Harness emotional drivers

BRONZE – Peter Buckley
Creating brand fame

COMMENDED
Adil Ismeer: Patchwork branding
Charlie Ebdy: Pragmatically political
Celia Garforth: Build brands from the inside out


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the vogue for real-time evaluation


10 TRENDS

SupermarketsNew marketing paradigms

Fundamental changes in the rules of communications


BOOKSHELF

DecodedSPEED READ
The Big Lie – C Jouan, M Quoirin & J Murphy

BOOKS THAT INFLUENCED ME
Mark Howley – group managing director, ZenithOptimedia


ALSO IN THIS ISSUE

Red Car

WORD OF MOUTH
Negative and positive WOM

DIGITAL BRANDING
Find your digital zen

BRAND RESUSCITATION
Functional and emotional reasons

OPEN BUSINESS
10 principles to compete

MARKETING CARS
Car-buyer profiles

OUTDOOR MEASUREMENT
A route to better returns


LOWDOWN

F8F8

Facebook's latest updates announcement


MEDIA PLANNING TOOLKIT

Best PracticeDeveloping insight

Insight should be a collective responsibility


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

COLIN GRIMSHAW
Advertise with care and restraint

JAMES HURMAN
Thinking small

MOLLY FLATT
What is a social success?

BYRON SHARP
The power of branding

BARNEY LOEHNIS
Chinese whispers


TRENDWATCH

Caring thingsMaturialism

Daring, quirky and risqué campaigns


ADSTATS

AdstatsUK adspend forecast

Predicted to rise 5.5% in 2014 and 6.5% in 2015


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