AdmapJune 2011

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Admap: June 2011

The Pursuit of Channel Integration
Media fragmentation, the simultaneous consumption of different media and consumer mobility, now necessitate planning around a widening array of channels but does it follow that more, better integrated channels, means a more successful campaign?



MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that marketing is all about communication.


BEST PRACTICE

Best PracticeOnline panel research

Merry Baskin on avoiding the pitfalls and optimising the consistency of results



REGULARS

iAdLowdown: iAd

Warc Briefing
Using emotion

Speed Read
"Ogilvy on Advertising" by David Ogilvy

Books that influenced me
Tony Prehn


ADSTATS

AdstatsOutdoor adspend

Key stats for outdoor ad spend, which is to grow steadily over the next couple of years


OPINION

Colin Grimshaw
Inside integration

John Woodward
Why thought leadership leads

Molly Flatt
It's right to be wrong

Joe Mandese
Cloud surfing

The Feldwick Factor
Neutralising price effects


INFORMATION

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