Admap July 2016

Home > Admap > July/August 2016

Admap: July/August 2016

Healthcare Marketing
We, the patients, are now more informed than ever about health. Instinctively, patients today consult Dr Google before visiting a medical professional. As health moves from single treatments of illnesses, there is a space to create wellness: patient engagement is now more important than ever.

BROWSE THIS ISSUE


TRENDWATCH

WellnessBRAND REDEMPTION

Megabrands need to stop being the problem and prove they can be the answer.


BOOKSHELF

FlowSpeed read
RISE OF THE PLATFORM MARKETER – Dempster & Lee

Books that influenced me
Jon King – MD, Performics


ALSO IN THIS ISSUE

flying

LOWDOWN

BINAURAL SOUND

What brands need to know about 3D sound.


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

Colin Grimshaw
A holistic approach to health

Gareth Kay
Stop problem solving

Faris Yakob
Personal questions

Back to the future
A bad interview saved by good CQ 

The last word from the East
Marriage to mistress


ADSTATS

AdstatsONLINE VIDEO

$10.9bn was spent on online video advertising in 2015


PREVIOUS ISSUES

Admap PreviousBrowse by issue

View past issues of Admap online