Admap February 2012

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Admap: February 2012

Branded entertainment
Branded entertainment has been given a new lease of life through the blurring of lines between television and online viewing. Audiences are often small, but highly targeted, and segmented around specific interests – perfect for brands to engage with.



OPINION

Colin Grimshaw: That's entertainment

John Woodward: Market research

Mythbuster: Reach is still paramount

Molly Flatt: Social is not the answer

Joe Mandese: New media science

The Feldwick Factor: The search for populist advertising


BEST PRACTICE

Best PracticeCharity marketing

Charity marketers have expertise in speaking with authenticity and brand advocates



REGULARS

The CloudLowdown: The Cloud

10 trends: Global brands

Books that influenced me
Chris Pearce

Speed Read
"The Sponsorship Handbook"

Briefing: China's changing market


ADSTATS

AdstatsHealthcare adspend

The healthcare industry accounts for just over 10% of total global ad spend


THE ADMAP PRIZE

Admap Prize2012 Prize now closed for entries

The deadline for entries to the Admap Prize 2012 has now passed and judging will soon be underway. Follow @colin_admap for updates.


INFORMATION

Further details on Warc's monthly magazine including:

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