Admap December 2013

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Admap: December 2013

How brands are built in the digital age
The digital era offers new opportunities, other than mass marketing to build brands. Online (and offline) advocacy is a proven route to success and social media can also build brands. It appears there are many different routes and combinations of routes to building brands in the digital age.

BROWSE THIS ISSUE

Coming soon: January – Econometrics. Preview article: Econometrics for media optimisation


HOW BRANDS ARE BUILT

Band-Aid

PULL MARKETING
The opt-in age of brands (free)

CONSUMERS AT THE CENTRE
Invert the accepted (free)

BRAND PURPOSE
Perpetual experience engine (free)

CASE STUDY: MCDONALD'S
A decade of 'I'm Lovin' It'

MEASUREMENT
Marketing metrics myopia


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like the idea that we learn best from success


10 TRENDS

holidayHoliday shopping

If brands use data effectively, they can help shoppers – and boost their sales


BOOKSHELF

DecodedSPEED READ
Likeonomics
Rohit Bhargava

BOOKS THAT INFLUENCED ME
Manjiry Tamhane
Global MD, Ohal


ALSO IN THIS ISSUE

Zipcar

LOWDOWN

IKEAWearable tech

Smart wearables are rapidly becoming a mainstream phenomenon


BEST PRACTICE

Best PracticeSearch Engine Optimisation

Setting realistic targets and choosing the right partners is vital


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

COLIN GRIMSHAW
Building brands

BYRON SHARP
Serendipitous wobble

THAM KHAI MENG
Telling stories

MOLLY FLATT
Shop talk

BARNEY LOEHNIS
Solace and liberation


TRENDWATCH

NikeMychiatry

The new digital tools that allow consumers to track and improve mental wellbeing


ADSTATS

AdstatsAdvertising
Outlook 2014

Global adspend is expected to rise by 5% in 2014, to over $550bn


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