ARF David Ogilvy Awards 2014

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The ARF 2014 David Ogilvy Awards

Celebrating the extraordinary use of research
Winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns. Browse a selection of the top-winning campaigns demonstrating how research can be used to create powerful, profitable campaigns. Check back soon for more winners from the 2014 Awards.

BROWSE ALL 2013 AWARDS 2012 AWARDS

GRAND OGILVY

The top award went to the ConAgra Foods whipped cream, Reddi-wip

Reddi-wip

The campaign, Unleashing the joy of Reddi-wip and fruit, was developed by DDB California, Aspen Marketing, JSH&A and Possible.

Research was conducted by Ipsos ASI, Communicus, Consumer Knowledge Centre Ltd., The Insight Connection, NPD Group.


SPECIAL AWARDS

Three gold-winning campaigns also received special awards:

Reddi-wip

Business Challenges
HP: Printing that helps your child shine

Cross-Cultural
Coca-Cola: Let's Go Crazy

Cross-Platform
Art.com: Art re-invented (to come)


GOLD AWARDS

Other selected gold winning-campaigns included:

Bank of America

Bank of America: Life's better when we're connected

Ford Fusion: It's In the Game

J.Jill: Uncomplicate

Physicians Mutual Insurance