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Warc Books & Reports

Warc publishes a range of reports and books on key topics in the world of marketing communications – including new ideas about effective advertising, case studies of award-winning campaigns, and market research.


OUR CATALOGUE
Warc Trends: Seriously Social
Published: January 2013
Advertising Works 21
Published: January 2013
Warc Trends: Toolkit 2013
Published: January 2013
Warc Trends: Asia Toolkit 2012
Published: July 2012
Warc Trends: Shopper Marketing
Published: June 2012
Warc Trends: Mobile Marketing
Published: May 2012
Advertising Works 20
Published: November 2011
New Models of Marketing Effectiveness
Published: June 2011
Advertising Works 19
Published: November 2010
Marketing Excellence 2
Published: November 2010
Advertising Works 18
Published: March 2010
From Prime Time To My Time
Published: January 2010
Advertising Works 17
Published: March 2009
How Public Service Advertising Works
Published: July 2008
Advertising Works 16
Published: March 2008
Marketing in the Era of Accountability
Published: June 2007
The Hidden Power of Advertising
Published: July 2001
Goodthinking: A Guide to Qualitative Research
Published: August 1999
NEW TREND REPORT
Brands’ use of social media has grown explosively in recent years. Yet objective analysis of how to use the channel as an effective communications...
EDITORS CHOICE
Advertising Works 21 showcases the prize winning case studies from the IPA’s 2012 Effectiveness Awards.