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Your trial gives you instant access to the following sample content along with the freedom to browse and download five further items from Warc’s huge set of content.
Please note that your trial does not extend to the downloading of adspend data and forecast reports from our Forecasts & Data section.
A subscription to Warc would give you permanent access to all our adspend data and forecasts, together with thousands of award-winning case studies, academic papers, takeaway charts, subject briefings, Best Practice guides and much more.
Sample Case Study:
Rexona Teens: Love
Warc Prize, Shortlisted, 2010
Rexona Teens' strategy hadn't been working well. A way of achieving and sustaining an increase in share needed to be found, without spending huge sums of money. The resulting campaign's starting point was talk "with them" rather than "to them". Along came Sophie, a cartoon doll girl made in the image of a 15 year old girl who could function in multiple formats. The sustainable learning: by creating a property rather than an idea, an advertiser can create and sustain communications cheaply and effectively.
Sample Warc Briefing:
Iphones & Apps
This Briefing provides a brief outline of marketing via iPhones and apps – from the history of the device to the effective use of iPhones in recent communications campaigns.
Sample Warc Articles:
The Future of Research
Wendy Gordon, Mark Ratcliff, Rebecca Wynberg, Paul Edwards, Richard Helyar, Sid Simmons, Sarah Fryer, Rhidian Taylor, Yvonne O'Brien, Admap, July/August 2010, pp.18-23
Admap convened a group of industry pundits to discuss the future of research. They agreed that harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research. Insights from the discussion included the notion that what researchers should care about is to understand real people, not data sets; and that there is a need to get to different sources of information about the what, where, when and how of behaviour, in order to understand the 'why'.
Sportswear in China – how local brands challenged the might of Nike and Adidas
Glenn Smith, Warc Exclusive: December 2010
Sportswear is one of the most fiercely contested markets in China. It is also one market where local brands are providing stiff competition to global giants. Two particular Chinese companies, Li Ning and Anta, have demonstrated marketing ambitions of similar scale to foreign brands, Nike and Adidas. The marketing approaches and plans of each of these companies, and other local brands, is examined with basketball identified as a key battleground for the brands and sponsorship playing a big role in advertising strategy.
Sample Adspend Forecast:
Consensus Adspend Forecast - August 2010
Outlook Improves for Global Advertising Market
Suzy Young and Stephen Whiteside, Warc
The outlook for the global advertising market has markedly improved, according to the latest Warc Consensus Forecast. Based on a weighted average of recent predictions from ad agencies, media companies and industry bodies, worldwide adspend levels are expected to rise by 2.8% in 2010 and 3.8% in 2011. The expectations for 2010 compare with predicted growth of 2.3% made in the last Consensus Forecast, and will follow on from the estimated 9.3% decline in expenditure recorded in 2009. Markets for television, newspapers, radio, magazines, outdoor and internet are covered.
Sample Industry Profile:
Procter & Gamble Co (Toiletries and cosmetics)
Euromonitor Profiles, July 10
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co. Included is a strategic evaluation with key company facts, competitive positioning against comparative brands, and assessment of its position in the market. Brand opportunities, operations and strategy are identified and recommendations for the future offered.
Sample Takeaway Chart:
Long-term trends in magazine advertising, major markets, 1999-2008
This chart from Warc's Takeaway Charts section covers the trends in magazine advertising for multiple countries including Brazil, China, France, Germany, India, Japan, Russia, UK and USA.