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Home > Recommended Cases > Industries > Telecoms

Recommended Cases – Telecoms

Browse Recommended Cases of how leading telecoms brands achieve key marketing objectives. Each report focuses on a specific marketing objective and industry sector and summarises relevant campaign case studies – including business challenge, brand strategy, campaign solution and commercial results.

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Industry Sector

Telecoms (14)
Leisure and entertainment (2)
Business and industrial (1)
Government and non-profit (1)
Media and publishing (1)

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T-Mobile (5)
Vodafone (5)
Nokia (5)
Verizon (4)
O2 (3)

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United Kingdom (10)
United States (6)
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Experiential Effectiveness (Telecoms)

Recommended Cases, January 2013

Learn how telecoms sector experts use experiental marketing effectively in this document with cases from Nokia (Malaysia), Telmex (Colombia), Android (Spain) and T-Mobile (UK).
View Summary

Summary
Learn how telecoms sector experts use experiental marketing effectively in this document with cases from Nokia (Malaysia), Telmex (Colombia), Android (Spain) and T-Mobile (UK).

Sponsorship Effectiveness (Telecoms)

Recommended Cases, January 2013

This document highlights best practice in using sponsorship effectively in the telecoms sector with cases from Vodafone (India), Talk Talk (UK), O2 (UK) and O2 (Ireland).
View Summary

Summary
This document highlights best practice in using sponsorship effectively in the telecoms sector with cases from Vodafone (India), Talk Talk (UK), O2 (UK) and O2 (Ireland).

Online Video Effectiveness (Telecoms)

Recommended Cases, January 2013

Discover top online video advertising strategies for the telecoms sector in this document with cases from BT (UK), Motorola (Europe), T-Mobile (UK) and HTC (USA).
View Summary

Summary
Discover top online video advertising strategies for the telecoms sector in this document with cases from BT (UK), Motorola (Europe), T-Mobile (UK) and HTC (USA).

Social Media Effectiveness (Telecoms)

Recommended Cases, October 2012

Featuring case studies from Smartfren Telecom (Indonesia), T-Mobile (UK), Digi Wwwow (Malaysia) and StarHub (Singapore), this is a collection of Warc's best case studies on Social Media Effectiveness in the telecoms category.
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Summary
Featuring case studies from Smartfren Telecom (Indonesia), T-Mobile (UK), Digi Wwwow (Malaysia) and StarHub (Singapore), this is a collection of Warc's best case studies on Social Media Effectiveness in the telecoms category.

Radio Effectiveness (Telecoms)

Recommended Cases, October 2012

This document, featuring case studies from Idea (India), Alfa (Lebanon), Happy Prepaid (Malaysia) and Vodafone (India), is a collection of Warc's best case studies on Radio Effectiveness in the telecoms category.
View Summary

Summary
This document, featuring case studies from Idea (India), Alfa (Lebanon), Happy Prepaid (Malaysia) and Vodafone (India), is a collection of Warc's best case studies on Radio Effectiveness in the telecoms category.

Newspaper Effectiveness (Telecoms)

Recommended Cases, August 2012

This document, featuring case studies from Vodafone (India), O2 (UK), Nokia (India) and Videotron (Canada) is a collection of Warc's best case studies on how to use newspapers to market telecoms.
View Summary

Summary
This document, featuring case studies from Vodafone (India), O2 (UK), Nokia (India) and Videotron (Canada) is a collection of Warc's best case studies on how to use newspapers to market telecoms.

Increase Sales (US Telecom Services)

Recommended Cases, June 2012

This document, featuring case studies from Verizon FiOS, Comcast, Qwest Communications and AT&T, is a collection of Warc's best case studies on how to increase sales in telecom services in the USA.
View Summary

Summary
This document, featuring case studies from Verizon FiOS, Comcast, Qwest Communications and AT&T, is a collection of Warc's best case studies on how to increase sales in telecom services in the USA.

Increase Sales (US Mobile)

Recommended Cases, June 2012

This document, featuring case studies from HTC, LG Mobile, Verizon Wireless and Sprint Nextel, summarises Warc's best case studies on how to increase sales in mobile telcoms in the USA.
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Summary
This document, featuring case studies from HTC, LG Mobile, Verizon Wireless and Sprint Nextel, summarises Warc's best case studies on how to increase sales in mobile telcoms in the USA.

Increase Share (Mobile Handsets)

Recommended Cases, May 2012

With case studies from Verizon Wireless (USA), LG Electronics (Thailand), Samsung (Russia & Ukraine), and Vodafone (New Zealand), this Recommended Cases document summarises the pick of Warc’s case studies on how to increase market share in mobile phone handsets.
View Summary

Summary
With case studies from Verizon Wireless (USA), LG Electronics (Thailand), Samsung (Russia & Ukraine), and Vodafone (New Zealand), this Recommended Cases document summarises the pick of Warc’s case studies on how to increase market share in mobile phone handsets.

Increase Sales (Mobile Handsets)

Recommended Cases, May 2012

Cases from Doro (UK & Ireland), Sony Ericsson (Europe), Nokia (China), and Optus (Australia) are included in this Recommended Cases document that summarises the pick of Warc’s case studies on how to increase sales in mobile phone handsets.
View Summary

Summary
Cases from Doro (UK & Ireland), Sony Ericsson (Europe), Nokia (China), and Optus (Australia) are included in this Recommended Cases document that summarises the pick of Warc’s case studies on how to increase sales in mobile phone handsets.

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Recommended Cases – Telecoms

Alcoholic Drinks
Apparel & Accessories
Automotive
Financial Services
Food
Government & Non-profit
Household & Domestic
Luxury
Media & Entertainment
Pharmaceutical & Health
Retail
Soft Drinks
Telecoms
Tobacco
Toiletries & Cosmetics
Travel & Tourism
Utilities

Consumers
Data
Geographies
Main Media
Marketing
Other Channels

Company Profiles
Best Practice
Briefings