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Home > Recommended Cases > Industries > Pharmaceutical & Health

Recommended Cases – Pharmaceutical & Health

Browse Recommended Cases of how leading pharmaceutical and health brands achieve key marketing objectives. Each report focuses on a specific marketing objective and industry sector and summarises relevant campaign case studies – including business challenge, brand strategy, campaign solution and commercial results.

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Industry Sector

Pharmaceutical and healthcare (9)
Financial services (1)
Retail (1)

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Tylenol (3)
Benylin (2)
Schering (2)
Pfizer (2)
Wyeth (2)

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United States (8)
Canada (6)
Australia (5)
United Kingdom (4)
Philippines (1)

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Magazine Effectiveness (Pharmaceutical & Health)

Recommended Cases, October 2012

Featuring case studies from VESIcare (USA), Plan B (USA), Wyeth Prevenar (Hong Kong) and Tylenol (Canada), this is a collection of Warc's best case studies on magazine effectiveness in the pharmaceutical and health category.
View Summary

Summary
Featuring case studies from VESIcare (USA), Plan B (USA), Wyeth Prevenar (Hong Kong) and Tylenol (Canada), this is a collection of Warc's best case studies on magazine effectiveness in the pharmaceutical and health category.

Gain Customers (OTC Pharma)

Recommended Cases, May 2012

Outlining case studies from Familiprix (Canada), Benylin (UK), Compeed (UK) and UV Triplegard (Australia), this Recommended Cases document summarises the pick of Warc’s case studies on gaining customers in the OTC pharmaceuticals category.
View Summary

Summary
Outlining case studies from Familiprix (Canada), Benylin (UK), Compeed (UK) and UV Triplegard (Australia), this Recommended Cases document summarises the pick of Warc’s case studies on gaining customers in the OTC pharmaceuticals category.

Increase Sales (OTC Pharma)

Recommended Cases, May 2012

Including examples from Pepto-Bismol (USA), Berocca (UK), Benylin (UK) and Tylenol (Canada), this Recommended Cases document summarises the pick of Warc’s case studies on increasing sales of OTC pharmaceuticals brands.
View Summary

Summary
Including examples from Pepto-Bismol (USA), Berocca (UK), Benylin (UK) and Tylenol (Canada), this Recommended Cases document summarises the pick of Warc’s case studies on increasing sales of OTC pharmaceuticals brands.

Increase Share (OTC Pharma)

Recommended Cases, May 2012

With case studies from Reactine (Canada), Buckley’s (Canada), UV Triplegard (Australia) and Tylenol (USA), this Recommended Cases document summarises the pick of Warc’s case studies on increasing market share in the OTC pharmaceuticals category.
View Summary

Summary
With case studies from Reactine (Canada), Buckley’s (Canada), UV Triplegard (Australia) and Tylenol (USA), this Recommended Cases document summarises the pick of Warc’s case studies on increasing market share in the OTC pharmaceuticals category.

Repositioning (OTC Pharma)

Recommended Cases, May 2012

Featuring case studies from Pepto-Bismol (USA), Berocca (UK), Weight Watchers Australasia (Australia) and Dextro Energy (UK), this Recommended Cases document summarises the pick of Warc’s case studies on relaunching and repositioning OTC pharmaceuticals brands.
View Summary

Summary
Featuring case studies from Pepto-Bismol (USA), Berocca (UK), Weight Watchers Australasia (Australia) and Dextro Energy (UK), this Recommended Cases document summarises the pick of Warc’s case studies on relaunching and repositioning OTC pharmaceuticals brands.

Increase Sales (Medical Profession)

Recommended Cases, May 2012

Featuring Alcon Laboratories (USA), IPD Fund/Wyeth (Pfizer) (China), Abbott (USA) and Bayer Schering Pharma (Australia), this Recommended Cases document summarises the pick of Warc’s case studies on increasing sales to the medical profession.
View Summary

Summary
Featuring Alcon Laboratories (USA), IPD Fund/Wyeth (Pfizer) (China), Abbott (USA) and Bayer Schering Pharma (Australia), this Recommended Cases document summarises the pick of Warc’s case studies on increasing sales to the medical profession.

Brand Launches (OTC Pharma)

Recommended Cases, May 2012

Case studies from Buckley’s (Canada), ActiFreeze (UK), Skelan (Philippines) and K-Y (USA) are included in this Recommended Cases document that summarises the pick of Warc’s case studies on launching OTC pharmaceuticals brands.
View Summary

Summary
Case studies from Buckley’s (Canada), ActiFreeze (UK), Skelan (Philippines) and K-Y (USA) are included in this Recommended Cases document that summarises the pick of Warc’s case studies on launching OTC pharmaceuticals brands.

Gain Customers (Health Service Providers)

Recommended Cases, May 2012

Detailing cases from case studies from Medco Health Services (USA), Muang Thai (Thailand), Evercare (USA) and HealthPartners (USA), this Recommended Cases document summarises the best Warc case studies on gaining customers in the health service providers category.
View Summary

Summary
Detailing cases from case studies from Medco Health Services (USA), Muang Thai (Thailand), Evercare (USA) and HealthPartners (USA), this Recommended Cases document summarises the best Warc case studies on gaining customers in the health service providers category.

Gain Customers (DTC Pharma)

Recommended Cases, May 2012

With case studies from Bayer Schering (Japan), Yasmin (Canada), Pfizer Australia (Australia) and Boehringer-Ingelheim (USA), this Recommended Cases document summarises the pick of Warc’s case studies on gaining customers for direct-to-consumer prescription products.
View Summary

Summary
With case studies from Bayer Schering (Japan), Yasmin (Canada), Pfizer Australia (Australia) and Boehringer-Ingelheim (USA), this Recommended Cases document summarises the pick of Warc’s case studies on gaining customers for direct-to-consumer prescription products.

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Recommended Cases – Pharmaceutical & Health

Alcoholic Drinks
Apparel & Accessories
Automotive
Financial Services
Food
Government & Non-profit
Household & Domestic
Luxury
Media & Entertainment
Pharmaceutical & Health
Retail
Soft Drinks
Telecoms
Tobacco
Toiletries & Cosmetics
Travel & Tourism
Utilities

Consumers
Data
Geographies
Main Media
Marketing
Other Channels

Company Profiles
Best Practice
Briefings