The first volume of Marketing Excellence was published in 2006, and this second edition contains thirty four new case histories, selected from the last four years of The Marketing Society Awards for Excellence.
Each of the 11 chapters of the book are introduced by a leading marketing director and represent the 'best of the best' and although they encompass examples of different marketing techniques in action, all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution
By Hugh Burkitt
"This is the textbook, the toolkit and the manual for marketing excellence."
Cilla Snowball, Chairman, AMV BBDO
"These cases are a great source to stimulate your thinking. Some will stimulate new thoughts; some will unlock ideas from the back of your memory. All of them however are great fuel for growth."
Keith Weed, Chief Marketing & Communications Officer, Unilever