Advertising Works 20

Published:
November 2011

Price:
US$202.50 +p&p
Published by Warc. ISBN: 978-1-84116-224-9
Advertising Works 20 showcases the prize winning case studies from the IPA’s 2011 Effectiveness Awards which were open to any communications agency, advertiser or media owner worldwide with a limited total annual communications budget of up to £2.5million.
Each gold, silver and bronze winning case study describes the objectives of the campaign, its strategy, media thinking and creative execution. Campaign results and the effects on sales or behaviour are quantified and analysed, providing a wealth of valuable research about brands and their markets.
In addition to the case studies you can read insight and analysis from industry experts in six specially commissioned chapters which complement the invaluable information from the case studies.
For anyone wanting to produce effective campaigns or drive their business to greater success Advertising Works 20 provides unrivalled inspiration. It is an essential resource for all those involved in advertising, marketing and media, providing guidance for tackling a variety of objectives.
Full product brochure 
Advertising Works 20 Brochure
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