Journal of Advertising Research

Journal of Advertising Research

Published:
Quarterly

Price:
Standard subscription: US$365.00
Premium subscription with enhanced online access: US$730.00
Published by Warc for The Advertising Research Foundation
ISSN: 0021-8499.
"The JAR keeps us grounded, years of valuable experience written and shared with the industry to help keep us focused on more meaningful marketing and research practices."
Kate Sirkin, EVP, Global Research, Starcom MediaVest
The Journal of Advertising Research is a research and development publication for professionals in all areas of marketing, including media, advertising and communications. It is published quarterly for The Advertising Research Foundation and promotes effective practice by combining business-orientated academic research with expert learning from leading marketers. The Journal of Advertising Research combines commercial practicalities with scholarly rigour.
For more information about the journal and the editorial board visit www.journalofadvertisingresearch.com.
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