Antonis Kocheilas
Opinion
11 October 2011
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The whole marketing paradigm is based on an “either-or” mentality. In these cautionary times, fueled by a weakened global economy, political uncertainty and technological complexity dividing the world into friends and foes seems natural. As budgets “right-size” and new product launches decrease, taking sides and saying that you will do this “OR” that, may feel safer but it is actually a more dangerous time to do it.
Opinion
11 October 2011
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Marketing executives often look to books written by military strategists when it comes to describing how to win in the marketplace. All of these war metaphors have taught us to launch campaigns, position our brands and gain territories in consumer’s mind. The whole marketing paradigm is based on an “either-or” mentality.
Opinion
11 October 2011
•
Marketing executives often look to books written by military strategists when it comes to describing how to win in the marketplace. All of these war metaphors have taught us to launch campaigns, position our brands and gain territories in consumer’s mind. The whole marketing paradigm is based on an “either-or” mentality.
Opinion
05 September 2011
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As I stand on the top of the tall building, the wind catches my hair. My voluminous gold cape blows behind me in the cold air. To complete the picture I have on a tight-fitting muscle-hugging tee, tights, and over that - golden underwear. I watch and wait to do what is right. To help a poor brand and rescue it from competition. I act in the day and sometimes at night; for I am…
Opinion
30 August 2011
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Here’s a little song for anyone who’s ever hated.
