On this page you'll find answers to a range of common questions about the new warc.com, including queries about our content and your account. If you can't find the information you are looking for, please contact your Client Services Manager – who will be pleased to help.
You'll also find useful information in the Warc Demo and User Guides.
What's new on warc.com?
General Content Queries
The New warc.com
Q. How does warc.com differ from the previous version?
A. We have upgraded warc.com in four main ways:
We recommend you watch our brief demo video of the main new features.
Q. How does Search work on warc.com?
A. After typing in a search term, you can filter your results by country, industry sector, brand, source or date range by clicking the links listed on the left hand side of your screen.
You can also filter your results by content type by clicking on the tabs at the top of search results pages. The articles tab contains pieces from magazines such as Admap, Market Leader and The Advertiser; research papers contain publications from academic journals and research organisations such as ESOMAR and the Market Research Society. We have also added Charts to the content types displayed by the search engine.
When you are on a search results page, you can Save Searches using the link in the box at the top left hand side of the screen.
You can also retrace your steps by clicking on the Recent Searches link on the right hand side of the screen. Your recent searches are also available to view in the Usage History part of Your Warc.
(For much more on how to get the best out of our new search engine, please read our Search Tips).
Q. Can I search for videos only?
A. Yes. If you only want to search through video clips only, you can do so on our new Campaign Videos page, which is found under the Case Studies heading at the top of every page.
Via the Campaign Videos page, you can search for similar videos from the same agency, brand owner or year. You can also find video clips embedded within Warc case studies, and link from a video clip back to its associated case study.
Q. How does Navigation work on warc.com?
A. For those who want to browse rather than search, we have grouped all of our content into five straightforward headings at the top of every page. Each heading has a drop down "fly-out" menu which will help you to explore the site further.
One of the most important is the Topics & Trends menu where you will find a list of our Topic Pages (see below), our Warc Index which categorises all the articles, papers and case studies on warc.com by theme, and our Company Profiles section.
Remember, at any time, when you are browsing you can always find your way back to the homepage by clicking on the Warc logo in the top left-hand corner of the screen, or by hitting the home links at the top and bottom of every page.
Q. What content have you added to warc.com?
A. We have added content in three areas: Topics & Trends, Warc Briefings and Forecasts & Data.
Each of our new Topic Pages brings together in one place the best and freshest content on a key subject. These include various aspects of marketing knowledge – (such as Creating the Brief, NPD Innovation and Encouraging Trial), industry sectors (from Alcoholic Drinks to Utilities), and traditional and new media channels (from Newspaper Effectiveness to In-game Branding).
Each Topic Page is continually updated and includes all the most recent and relevant case studies, research papers and articles on a subject as well as a featured Best Practice guide, chart and video.
In addition, you can choose a Topic Page (eg. mobile marketing) as one of Your Topics: this ensures any piece added to that Topic Page will also be added to the Your Topics box on your homepage, alerting you to new material on this subject each time you come back to warc.com.
Sitting within Topic Pages, our new series of Warc Briefings provide you with succinct overviews of the history and likely future trends of subjects, together with recommended further reading.
In the Forecasts & Data section, we have also provided new, at-a-glance Summaries of global future and historical ad spend data, and the ability to create your own Excel tables from our Table Builder tool.
For more details see our FAQs on Ad Expenditure Data page.
Q. What tools are there on warc.com?
A. The new Warc Toolbar helps you save, annotate and organise material wherever and whenever you are on the site.
The Toolbar always appears at the bottom of your screen regardless of which area of the site you are browsing.
To use the Toolbar, you must first have filled in a personal profile; the feature is currently not available to our university subscribers. (If you are an educational user and would like to know more about features related to personal profiles, please email firstname.lastname@example.org).
The Toolbar will allow you to save and make a note for any document (such as a case study) once it is open on your screen. Documents are saved to folders, and you can create, name, browse and make notes in folders whenever you want.
You can also Save Searches to your Toolbar so that you can perform favourite searches at any time without having to remember the exact terms you used.
Similarly, videos can be added to your Video Playlist from within any open case study or from the Campaign Videos page. When you save videos to a Playlist, clicking on the link within the Playlist will open up the video in question ready for you to view it on the Campaign Videos page.
The final section of the Toolbar – the Noticeboard – contains regularly-updated news from Warc.
You can find out more about how these features work by clicking on the relevant sections of the Toolbar, each of which contains an "About…" note. To see the Toolbar in action, please watch the Warc Demo video.
Q. How many folders can I have?
A. There is no limit to how many folders or files you can keep within your Notes & Folders, Saved Searches and Video Playlists.
Q. Can I share my Warc folder?
A. Warc folders are designed for use by individual subscribers, and not shareable with others. However, the "Share" button at the top of every article offers a range of sharing tools for alerting others to Warc content (e.g. via email, bookmarks and social media sites).
Q. How does customisation work on warc.com?
A.The Warc homepage can now be customised in several ways.
The new warc.com allows you to decide which content boxes appear on your homepage, and which subjects appear in the Your Topics box on the homepage.
You can customise homepage content boxes by clicking on the Customise your homepage button, and then using the Add and Remove buttons.
For instance, our Warc Recommends box is a global, continually updated list of new Warc content which our editors have chosen to highlight. If you are a US-based subscriber, you may prefer your homepage to feature our Warc Recommends (US) box as this is a separate list of new content designed for US audiences. To make this change, simply click on Customise your homepage in the right hand bottom corner of your homepage screen. From the panel onscreen, select Remove in the Warc Recommends box and Add in the Warc Recommends (US) box. Your homepage will refresh with Warc Recommends (US) added.
You can also rearrange your homepage boxes by clicking on the symbol in the top left hand corner of each box and dragging and dropping it into the right place. (To revert to the original homepage settings, click on Reset default homepage in your customisation panel.)
The boxes displayed on your homepage appear, surrounded by a pale blue border, in the customisation panel of the Toolbar.
For more information, click on the About customising your homepage link within Customise your homepage or view the personalisation chapter of the Warc Demo video.
Further customisation is offered via the Your Topics section of Your Warc. You can select up to eight topics listed on this page. Whenever new content is added to the site on any of these Topics, it will automatically appear in the Your Topics section of your homepage.
Q. Can I customise any other pages on the site?
A. In addition to homepage customisation, you can choose from a selection of background wallpaper colours for all other pages using the Your Wallpaper section in the Your Warc menu. If you would like to be able to customise any other part of warc.com, give us your suggestions via email@example.com.
Q. How does the Suggestions feature on search results pages work?
A. The Suggestions feature lists those categories from our Subject Index that are most relevant to your search results. Clicking one of these runs a new word search using the cateogry name selected as the search term.
Q. Where is the Warc Index?
A. The Warc Index has been re-designed and streamlined for the new site: it appears under the name Warc Index via the Topics & Trends menu. Using the Warc Index, you can find articles, case studies and research papers on any theme within three simple clicks.
Q. Where is the "more like this" feature?
A. If you are in the Warc Index, you can find related articles by browsing any of the links on the right hand side. These are split into You Are In which is the part of the index from which the items currently displayed as search results are found, as well as More Categories In and Related Categories. We are also working on another feature to link similar articles.
Back to top
Q. What types of research and reports do you have?
A. Warc is the world's premier information resource for marketing, advertising and communications professionals, with more than 50,000 articles from three decades and all main markets. We have material on all aspects of communications from award-winning case studies to cutting-edge think pieces and conference reports, academic papers, respected adspend forecasts and creative executions.
Q. Where do you get your content from?
A. Warc content comes from three sources.
Warc’s dedicated researchers and correspondents around the world produce much of the content.
We also showcase content from over 50 leading partners worldwide including: the IPA, Account Planning Group, Effie Worldwide, ESOMAR, Euromonitor and Futures Company/Yankelovich. For further information, browse a full list of Warc Partners.
The third source is the publications that we produce with other organisations, including Market Leader, the Journal of Advertising Research, International Journal of Advertising and the International Journal of Market Research.
If you believe you have content which could be published on Warc.com, email firstname.lastname@example.org.
Q. How often do you add new content to warc.com?
A. We continually add to and update our material via work commissioned for warc.com, our own publications and content from our partnerships. To stay up to date with new content, sign up for our Editors’ Guide email via the Email Updates section of Your Warc.
If you are particularly interested in a subject covered by a Topic Page, you can always select this subject in the Your Topics section in Your Warc, or subscribe to an RSS feed by clicking on the Similar Content Feed.
Q. Can I suggest a new Topics & Trends page?
A. We would welcome any suggestions on making the site better! If there is a topic you would like to suggest, please send your feedback to email@example.com.
Q. How often are Warc data/statistics sections updated?
A.Our ad spend data is a mixture of historical figures and forecasts, and some of it is updated quarterly and some annually. All data available on warc.com is the most recent that we have.
The Warc International Ad Forecast (covering 12 key global markets) is released four times a year: in January, April, July and October.
The Warc Consensus Forecast is also updated four times a year. However, as the Consensus Forecast is dependent on collating a number of third party forecasts, the exact publication date can vary. Our aim is to publish the Consensus Forecast in February, May, August and November.
Our Global Adspend Database, which covers more than 60 markets in total, comprises figures collected from dozens of respected partners across the globe. This means the exact publication date for any one market can be unpredictable. We update individual markets on a rolling basis as we receive and have checked the data. We aim to have all the data for a single calendar year on the site by the September of the following year.
The data in our Global Media Costs Table Builder, which allows for the comparison of media costs by major market, medium, target audience and time period, is updated annually.
Our Media Inflation Forecast, which compares media costs by market, medium, target audience and time period, is based on a panel survey of four global media agencies and updated twice a year.
For any further queries on Warc’s data schedule please contact your Client Services Manager at Warc.
Q. How can I browse through charts on the site?
A. On the new warc.com, charts now appear alongside documents in search results pages. All our charts are also listed by category in the Takeaway Charts signposted in the Forecasts & Data menu.
Q. Can I provide content for warc.com or suggest a new content provider?
A. We would welcome any suggestions on making the site better – please send your feedback to firstname.lastname@example.org.
Q. Can I access the site on my smartphone?
A. You can access Warc news via www.warc.com/mobile but you cannot currently access the main site via mobile.
Q. How can I ensure delivery of Warc emails?
A. Some email programs require users to add email senders to their ‘safe senders’ list to guarantee messages are not wrongly intercepted by spam filters. Instructions for some popular email programs are included below. If you are unsure or have a different email program, please ask your IT department for further advice.
Microsoft Outlook® 2007/2010
Microsoft Outlook Express® (version 6 or higher)
Microsoft Outlook® 2003
If you need further help, visit Microsoft's Support pages.
If you need further help, visit Gmail's Support pages.
If you need further help, visit Hotmail's Support pages.
Q. I can't view PDF/Powerpoint versions of the content
A. If you cannot view the Portable Document Format (PDF) files, please download a free PDF viewer from www.abobe.com.
If you cannot view the Powerpoint (PPT) files, please download a free Powerpoint viewer from www.microsoft.com/downloads.
Mac users will only be able to view PowerPoint files if they purchase and install PowerPoint for Mac
Q. How is my privacy protected?
A. Warc respects the privacy of our online visitors, and only gathers personally identifiable data, such as names, addresses, and e-mail addresses, when these are voluntarily submitted by the visitor. You can find full privacy information on our Terms & Conditions page.
Q. What information is contained in the Your Warc section?
A. Your Warc, found on the right-hand side of the navigation links at the top of the screen, allows users to manage their personal preferences in one place. Through the various menu options, you can pick and choose which Warc Email Updates to receive and which Topic Pages to follow. You can also directly contact your Client Services Manager, update or otherwise modify your public profile and access our Warc Plus service.
Q. What is Warc Plus and how do I add this to my subscription?
A. Warc Plus is a premium service which allows users to ask the Warc research team any question on marketing, advertising or communications and receive a full briefing and list of suggested reading back within 24 hours. The resource is primarily for people who are under time pressure or who otherwise need the most relevant research as soon as possible. Find out more about Warc Plus here.
Q. Can I see how many downloads I have made?
A. Any user can check the status of their Usage History under the Your Warc section.
Q. Can I share links to Warc articles with non-Warc subscribers?
A. You can share all of the free content on the site – such as news stories and posts on the Warc Blog – with others, for example by sending links to them. Likewise, you can share links to papers, videos and charts only accessible to subscribers via the "share" button at the top of every article (this offers a range of sharing tools such as email, bookmarks and social media sites).
But content shared via such services would only be viewable by other subscribers. You are not permitted to share subscriber-only Warc content with non-subscribers, for example by cutting and pasting papers or charts. (See our Terms & Conditions).
Q. How do the Recently Viewed and My Recent Searches boxes work?
A. As you browse the site, you will find that content boxes appear on the right-hand side of many pages detailing the three last warc.com documents you viewed, and the three last searches you conducted. By clicking on the "More" button in the bottom-right corner of these boxes, you will be taken to a fuller list of recent searches and documents.
Q. Will warc.com remember my recent downloads and searches the next time I log in?
A. Yes, a list of your recent views and searches will be saved in the Usage History section of Your Warc.
Q. How can I change my account information?
A. All account information can be accessed and amended by choosing Your Warc on the navigation menu found at the top of the page.
Q. I've forgotten my personal login details. How do I retrieve them?
By choosing the Forgotten your login details option on the login page, an email containing your username and password will be sent to the address you originally submitted.
Q. Where is my security PIN?
A. When requested, your PIN will be sent automatically to the email address you used to register on warc.com. If you have not received the PIN within a couple of minutes, please check your junk/spam folder. If you still cannot find your PIN, please contact your Client Services Manager.
Q. How can I check to see if my company subscribes to Warc and, if so, get my login details?
A. Simply email your query to email@example.com and we will check your status for you.
Q. Why do I need to fill in a personal profile?
A. By creating a personal profile, you can take advantage of all the customised features of the new warc.com, such as the Warc Toolbar, Your Topics, Your Profile, Recently Viewed and Recent Searches. We believe these will help you get the most from Warc. For more information on personal profiles, please contact us at firstname.lastname@example.org.