LONDON: The deadline for entries to the 2013 Warc Prize for Social Strategy, a global competition with a $10,000 prize fund which aims to find the best examples of social ideas that drive business results, has been extended to December 19th.
The Prize, which is free to enter and open to clients and agencies in any discipline, is looking for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact.
Pete Blackshaw, Nestlé's Global Head of Digital and Social Media and chair of the judging panel described the Prize as an exciting project. "The Warc Prize for Social Strategy fills a crucial gap in industry knowledge," he said. "It will move the industry forward by pulling together best practices from all over the world."
Ten judges have been named so far. From the agency side these include John H Bell, global marketing director at Social@Ogilvy, Neil Dawson, chief strategy officer at SapientNitro, Mel Exxon, chief digital officer at BBH Labs, Adam Ferrier, chief strategy officer at CumminsRoss and Lee Maicon, senior VP of strategy at 360i.
And from the client side there are Michelle Klein, VP content, digital and communications at Smirnoff, Andy Lark, the outgoing CMO of Commonwealth Bank of Australia, Rob Master, VP media Americas & Europe at Unilever, Heather Oldani, senior director of communications at McDonald's USA and Brad Smallwood, VP measurement and insights at Facebook.
The $10,000 Prize fund will be divided between a $5,000 Grand Prix for the world's best social strategy case study, plus five $1,000 Special Awards to the best examples of a long-term idea, use of analytics, channel strategy, effective use of a low-budget and a social business model.
In addition, there will also be Gold, Silver and Bronze awards for the highest-scoring cases.
Winning entries will also be featured in Seriously Social 2014, Warc's annual report on effectiveness trends in social marketing.
The winner will be announced in March 2014. Further details, including the entry kit and tips on writing a great strategy case study, can be found on the Prize website, www.warc.com/socialprize.
Data sourced from Warc