The Swedish government has taken a first step towards the abolition of tax on print advertising.
It has announced a €32 million ($38m; £21m) cut in the tax, from January next year. The rate for newspaper ads will be 3%, down from 4%, while tax on magazine ads will decrease from 11% to 8%.
The new policy will also raise the threshold for paying the tax - which is unique to print media - from €1.3m to €5.4m for newspapers and from €0.7m to €1.1m for magazines.
The Swedish Newspaper Publishers' Association, which has long lobbied for abolition of the levy, says the measure will lift 51 newspapers out of the tax bracket.
Data sourced from mandmeurope.com; additional content by WARC staff
