SINGAPORE: Brands and agencies across Asia have entered 160 case studies into the 2012 Warc Prize for Asian Strategy, a competition to find the most insightful marketing campaign in the region.
The number of submissions to the Prize, now in its second year, rose by 20% when compared with 2011. More details about the competition are available here.
In all, entries were submitted from 13 different markets, with India the largest single source of papers, registering 44 entries. It was followed by Singapore, the Philippines and China .
"I think the significant growth in the number of entries is reflective of an increasingly strong and sophisticated business across the region," said Charles Wigley, chairman of BBH Asia Pacific, and the 2012 Prize chairman.
Alongside, the main $5,000 Prize for the premier case study, Warc has introduced a $2,000 Prize to recognise the best example of strategy on a low budget.
Entrants were asked to specify the channels used in their campaigns, and employed an average of 7.5 different forms of media, a similar figure to the 7.9 registered last year.
Television was the most popular medium overall, having been deployed in 92 cases, ahead of social media, close behind on 83.
Once the entries have been processed, they will be sent to the judges for scoring. Wigley will chair a judging panel of senior client-side marketers and strategy experts from around the world. The full judging line-up can be viewed on the Prize website.
Warc expects to announce the Prize shortlist, and then the finalists, later in the summer, with the winners set to be revealed in September.
Further details can be found on the Prize website, www.warc.com/asiaprize. For prize-related queries, please email firstname.lastname@example.org.
Data sourced from Warc