PARIS: JCDecaux, the France-based outdoor advertising company, saw its overall revenues increase by 2.7% last year to €2.17 billion ($2.8bn £2.0bn), driven by strong returns from its street furniture and transport operations.
The company reported underlying sales growth of 6.3%, but also warned its total profit margin for the year would be "marginally below that achieved in 2007" as a result of the challenging economic climate.
It also warned that the operating environment "will be very challenging" this year, and that the "volatility and reduced visibility experienced in the fourth quarter is continuing in 2009."
One key way the world's second-largest outdoor advertising group will seek to counteract these trends is by focusing on managing costs.
The company reported underlying sales growth of 6.3%, but also warned its total profit margin for the year would be "marginally below that achieved in 2007" as a result of the challenging economic climate.
It also warned that the operating environment "will be very challenging" this year, and that the "volatility and reduced visibility experienced in the fourth quarter is continuing in 2009."
One key way the world's second-largest outdoor advertising group will seek to counteract these trends is by focusing on managing costs.
Data sourced from Wall Street Journal; additional content by WARC staff
