Warc Blog

Hotel brands expand in India

18 June 2013
NEW DELHI: Hyatt, Carlson Rezidor and Accor are among the major hotel groups that are planning to expand in India over the next two years, despite the country's economic slowdown.

"India is one of the primary focus markets for Hyatt globally, along with the US and China," Dhruva Rathore, Hyatt Hotel Corporation Vice-President (Development), told the Press Trust of India and reported by Zee News.

"We plan to introduce all our brands in India in the next three years and are constantly looking for opportunities to increase our footprint through organic growth and conversions," he added.

Hyatt currently operates 17 hotels under four brands in India – Park Hyatt, Grand Hyatt, Hyatt Regency, and Hyatt Place – and will be adding Hyatt, Andaz and Hyatt House as part of its expansion plans. In particular, it is committed to adding another 15 Hyatt Regency hotels to the existing six.

"We have identified opportunities in specific markets which, apart from the metros, tier I cities, also include high growth tier II and III cities and upcoming resort/leisure destinations," said Rathore.

Meanwhile, Carlson Rezidor Hotel Group, owner of the Radisson and Park Plaza brands, is looking to significantly increase its portfolio in the next two years.

"We are aspiring to have 100 hotels in India by 2015, and currently we have 62 hotels in operation," K.B. Kachru, executive vice president of Carlson Rezidor Hotel Group, South Asia, was reported as saying in the Economic Times.

And Accor, the French hotel group which counts Novotel and Ibis among its brands, is preparing to build five new hotels in Chennai, including four in one complex, as it targets the market for meetings, incentives, conferences and exhibitions.

But observers have questioned Accor's strategy, noting that there is an oversupply of rooms in the city.

"Occupancy levels at large hotels are down to 50% from 65% about two months back. Small ones are finding it hard to get even 30%," an industry official said.

Data sourced from Zee News, Economic Times, Times of India; additional content by Warc staff

 
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