LONDON: Britain's 'Big Four' network rivals - the BBC, ITV, Channel 4
- have signed a non-binding agreement brokered by regulator Ofcom
Under the deal's terms the quartet will cooperate in the use and development of new HD broadcasting technology on the Freeview
If all goes according to plan, the first three HD channels will launch from late 2009, with Five HD airing at a later stage when its technology is ready.
So far as the BBC is concerned, the pact will require the approval of its governing trust - although it is unthinkable that this has not already been the subject of a 'gentlemen's agreement' with Ofcom.
Data sourced from BrandRepublic (UK); additional content by WARC staff