ALL OF WARC
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Overviews of leading brand owners, and guides to key issues and tasks.
Browse all articles, papers and case studies by subject.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
Today's Top Stories
Today's Top Stories
Dual screening grows in India
Hispanic TV adopts celebrity strategy
Unilever boss wants rethink on Africa
Mobile games offer marketing prospects
Spirits brands see digital openings in Asia
Online video drives digital ad growth
7 Day Round-Up
The Warc Blog
Brand owners test venture capital model
NEW YORK: Big brand owners are increasingly using venture capital investments to encourage and access innovative ideas being developed by start-ups, a study from the Boston Consulting Group has shown.
that 756 major companies – like Google, the online giant, BMW, the carmaker, and GE, the conglomerate – have corporate venture capital (CVC) units in place, suggesting this area has "come of age".
Based on an assessment of the 30 largest players in 17 industries, it reported that 70% of top technology firms now possessed a division dedicated to this activity, compared with 50% in 2007.
The pharma sector registered an expansion of 13 percentage points during this period, to 63%, while telcos were up by 20 percentage points to 57%.
Precisely 50% of the biggest media and publishing houses employed teams with direct responsibility for such efforts, a 23-point gain since 2007, when automakers saw a lift of seven points to 33%.
Consumer goods manufacturers logged an improvement from 13% to 30% between 2007 and 2012, the analysis added. Elsewhere, the relative figure for construction firms exactly doubled to 20%.
"A distinguishing feature of the current wave of corporate venturing is that industries such as consumer and construction that for the most part did not engage in CVC activity in earlier decades are entering the arena," the study said.
In further evidence of this area's rising importance, R&D spending among technology companies fell from 11.5% to 11% of sales between 2007 and 2011, with pharma also off from 16.5% to 15% here, as priorities changed.
"Over the same period, CVC penetration in both industries rose, reflecting a growing recognition that venturing is a necessary complement to internal R&D – so necessary, in fact, that companies are beginning to transfer a share of their innovation investment from R&D to their venture units," BCG said.
Corporations in the technology segment also made the greatest number of CVC investments, some 484, between July 2010 and June 2012, ahead of media owners on 273 and healthcare groups on 229.
In terms of the broad fields receiving funding, IT posted the highest score on 513, beating healthcare with 287, media on 247, clean technology on 243 and consumer products on 127.
Data sourced from Boston Consulting Group; additional content by Warc staff, 2 November 2012
UK smartphone battle heats up
Google taps online retail
Google leads "cultural traction" charts
Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc