Warc Blog

30-Second TV Spots: The Writing on the Wall?

23 January 2008
MEDHAM, New Jersey: The death of the thirty-second TV ad has long been predicted as imminent. And although it may be premature to nail down the coffin lid just yet, a new development unveiled this week could well hasten the moment of mortality.

US software company VideoReDO has launched TV Suite, a product that can strip content – ads for example– from TV programs downloaded for viewing on a PC. And, in case you're speed-reading this, that's strip, not skip!
 
Given the speed at which technology develops, it's only a matter of time before such software is incorporated into a PRV, a situation that could provoke a mass exodus from the TV medium.
 
Unless, of course, you're into program sponsorship or product placement. 
 


Data sourced from Biz.com (South Africa); additional content by WARC staff

 
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