Advertising is for selling
William HesseActing President, 4A's
Today, July 5, 1978, in Portland, Oregon, Ladies and Gentlemen, I went through my customary morning routine.
Brushed my teeth with Stripe toothpaste, took a leisurely shave with Burma-Shave, put on my Abercrombie & Fitch shirt and tie, Robert Hall suit and Corfam shoes in jiffy time.
Now, of course, I didn't really do what I just indicated. I couldn't have. As you probably know, none of those products I mentioned—not a single one of them—is around any more. They all expired despitethe expenditure of millions of...