ShoesShoesShoes: Shoe dating
Guillaume Pagnoux
Campaign details
Brand owner: Heart and SoleAgency: Ogilvy ActionBrand: ShoesShoesShoesCountry: MalaysiaChannels used: Point-of-purchase, in-store media, Public relations, Radio, Sales promotionMedia budget: Up to 500k
Executive summary
ShoesShoesShoes is an independent Malaysian label whose flagship store was located in a shopping mall that shoppers did not associate with fashion. To stand out from the retail clutter and to compete with e-commerce, the brand needed to give local shoppers a unique reason to come to its store.
After understanding that most of its shoppers were career...