Ariel: Shirt Flag - How a detergent not only lifted stains, but the spirit of an entire nation
Melissa Garrovillo
Campaign details
Brand owner: Procter & GambleAgency: Ace Saatchi & Saatchi AdvertisingBrand: ArielCountry: PhilippinesChannels used: Events and experiential, Internet - general, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Public relations, Radio, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
Ariel laundry detergent was one of the premium detergents in the Philipines. In fact, as the most premium...