Heineken, IBM and Coca-Cola: Client views from the 2013 Cannes Lions

This article provides an overview of the issues currently attracting the attention of major brand owners like Heineken, IBM and Coca-Cola.

Heineken, IBM and Coca-Cola: Client views from the 2013 Cannes Lions

Joseph Clift, David Tiltman and Imaad AhmedWarc

Click here to read Warc's full coverage of Cannes Lions 2013

Brand owners of all sizes were present and correct at the 2013 Cannes Lions International Festival of Creativity, with many discussing their latest marketing strategies, as well as recent successful ad campaigns, from the conference stage.

As ever, client/agency relationships were a major theme. But new ways of analysing and segmenting customers, and a focus on cause-related marketing, were also detectable trends across the week's presentations.

Heineken

Jean-Francois van Boxmeer,...

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