Febreze takes down Olympic odors

This Olympic Games-themed campaign, for Febreze, a US detergent brand, ran in 10 markets and was based around humourous creative starring deliberately obscure Olympic athletes: the Azerbaijani wrestling team.

Febreze takes down Olympic odors

Grey New York

Advertiser: Procter & GambleBrand: FebrezeCountry: USA

Objectives

FEBREZE PROVIDES A BREATH OF FRESH AIR AT THE LONDON 2012 OLYMPIC GAMES

We believe in giving people a breath of fresh air. Not only with the power of our odor-eliminating and freshening products, but also with our unexpected advertising.

So when we were given the opportunity to develop Olympic-themed advertising for the 2012 London Olympic Games, we jumped at the chance to prove our odor-eliminating prowess on a world stage. All eyes would be focused on the Games, and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands