Febreze takes down Olympic odors
Grey New York
Advertiser: Procter & GambleBrand: FebrezeCountry: USA
Objectives
FEBREZE PROVIDES A BREATH OF FRESH AIR AT THE LONDON 2012 OLYMPIC GAMES
We believe in giving people a breath of fresh air. Not only with the power of our odor-eliminating and freshening products, but also with our unexpected advertising.
So when we were given the opportunity to develop Olympic-themed advertising for the 2012 London Olympic Games, we jumped at the chance to prove our odor-eliminating prowess on a world stage. All eyes would be focused on the Games, and...