Comcast Sports Network: World Championship Baby
BBDO San Francisco
Advertiser: NBC Sports GroupBrand: Comcast Sports NetworkCountry: USA
Objectives
These days, Fair Weather Fan Syndrome is an all too common affliction. No sport is spared its characteristic ebb and flow, coming in and going out after a championship like the tide. When Super Bowls, championships and World Series are won, throngs of people are overjoyed with their newfound team identification; but when things go even slightly south? Well, it's like it never happened.
Some cities are more immune to the ravages of this disease: places like...