Resolving the conflict between what consumers say and do - findings from the Future Foundation

This article reports on the Future Foundation's research on "The Big Lie" - the difference between what British consumers say and what they do.

Resolving the conflict between what consumers say and do – findings from the Future Foundation

Katherine KamWarc

Some 44% of British consumers who use sites like Facebook and Twitter wish they "could be more like the person I describe myself as on social media." When allowing for probable under-reporting, it is reasonable to assume that half the UK's social media population believe they are effectively putting on a face for their online friends.

This was one of the headline findings from the Future Foundation's nVision Spring Conference, entitled "Where the Truth Lies". The hypothesis of The Big Lie...

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