The American media mom: Always-on, in control, and changing the rules for marketers

This presentation gives insights on the media usage of US mothers, with additional focus on mothers who use BabyCenter, a parenting website.
On average, moms with children under 6 years old watch less TV than the average viewer, however they over index in time shifted viewing. Report findings include the type of content mothers watch, social media use, multiscreening, e-commerce and mobile use. It looks ahead to how habits are expected to evolve and recommends that cross-platform campaigns are critical when marketing to moms....

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