Jotashield: AntiFade colours from Jotun
Sailesh WadhwaLowe & Partners Malaysia
Campaign details
Brand owner: Jotun [Malaysia] Sdn. Bhd.Agency: Lowe & Partners MalaysiaBrand: Jotun JotashieldCountry: Indonesia, Malaysia, Singapore, Thailand, VietnamIndustry: Paints, DIY, home improvementMedia budget (USD): $1 - $3 millionChannels used: Internet - display, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Radio, Sales promotion, Television
Executive summary
Jotun Paints, which is designed for external painting jobs, was a distant number three brand in the decorative paints category...