Fundación Paralife: I will work for free
Jessica Appellaniz, Luis Enriquez "Madruga", Alan Alexis Ramírez, Magdalena Barceló, Hector Fernández, Iván Santos Muñoz, Selene Cuadra, Paulina Arce and Ileana LopezPublicis Mexico
Campaign details
Brand owner: ParalifeAgency: Publicis MexicoBrand: Fundación ParalifeCountry: MexicoIndustry: Charities and voluntary organisationsMedia budget (USD): Up to $500kChannels used: Email marketing, Internet - microsites, widgets, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth and viral
Executive summary
The ParaLife Foundation is a very small Mexican non-profit organisation dedicatedto helping people with...