Fundación Paralife: I will work for free

The ParaLife Foundation, a very small Mexican non-profit organisation dedicated to helping people with disabilities find suitable work, needed a campaign that would attract earned media coverage and make employers consider hiring people with disabilities.

Fundación Paralife: I will work for free

Jessica Appellaniz, Luis Enriquez "Madruga", Alan Alexis Ramírez, Magdalena Barceló, Hector Fernández, Iván Santos Muñoz, Selene Cuadra, Paulina Arce and Ileana LopezPublicis Mexico

Campaign details

Brand owner: ParalifeAgency: Publicis MexicoBrand: Fundación ParalifeCountry: MexicoIndustry: Charities and voluntary organisationsMedia budget (USD): Up to $500kChannels used: Email marketing, Internet - microsites, widgets, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth and viral

Executive summary

The ParaLife Foundation is a very small Mexican non-profit organisation dedicatedto helping people with...

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