Mondelez International: Whose fault is it anyway?

Matt Stockbridge

This brief presentation outlines how Mondelez, the snack foods company, tries to reduce failure and boost effectiveness of its communications.
The company uses analytics to make more informed and effective decisions; combines what it knows and what it thinks to drive what it does; and creates an ongoing engagement which enables it to track performance. The presentation uses the example of Mondelez's Milka chocolate bar in Germany to illustrate these themes....

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