There's no such place as Chindia: Developing cultural precision in growth strategies
Anjali Puri and Poonam KumarTNS, India
Introduction
Although often referred to as a region, based on geography, demography and more recently importance to world economic growth, Asia has never really been one region. True, there are similarities across Asian markets – they are populous, have relatively lower per capita GDP, most have colonial pasts. It is often easy enough to find similarities across Asia that make it distinct from 'the west' – but neither 'Asia' nor 'the west' can be regarded as homogeneous entities that...