Global Marketing Index, February 2013: Global marketing budgets rise further
Suzy YoungWarc
- Headline GMI continues to show growth in all global regions
- The index of global trading conditions records its highest value since April 2012
- Staffing levels rise in all regions
- Marketing budgets in Asia Pacific show growth for the first time since October 2012
The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index.
Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally declining
The headline GMI measure – which takes...