CoppaFeel!: Hello Boobs
archilbald ingall stretton
The team
Sarah Stratford, Geoff Gower, Natalie Powell, Seby Gurrieri, Paul Pearson, Laila Milborrow, Kieran Ainsworth, Leanne Holloway.
Other contributor:
Arena Media.
How did the campaign make a difference?
Most young women think they can't get breast cancer, so rarely check for changes in their boobs. CoppaFeel! decided to introduce these women to their boobs. Text reminder sign-ups increased by 1,400% and 14 Boobette ambassadors were recruited as a direct result.
What details of the strategy make this a winning entry?
Breast cancer is something most young women know little about, associate with older...