Philips AVENT Due Date Club
WDMP
The team
Louise Foster, Sandra Doyle, Ludwig Paillier, Kristina Ledingham, Lauren Strivens.
Other contributor:
Emma's Diary – Source of acquisition data.
How did the campaign make a difference?
First-time mums tend to remain loyal to the first brand they purchase. This CRM programme meets a key need for information and guidance to assist mums-to-be along their pregnancy journey. 486,000 have signed up and 52% of Due Date Club members recommend Philips AVENT.
What details of the strategy make this a winning entry?
Research shows that the first feeding item purchased after the 20-week scan...