O2 Enterprise: Business Readiness Flexiday

Telecoms operator O2 wanted to position itself in the UK as a full-service information and communications technology partner for enterprises and the public sector.

O2 Enterprise: Business Readiness Flexiday

The Marketing Practice

The team

Ros Mclanachan, Paul Stevenson.

How did the campaign make a difference?

O2 showcased its Business Readiness proposition by effectively closing its head office, getting more than 2,500 people to work remotely. In eight weeks this generated 46 qualified leads and a sales pipeline worth £14m.

What details of the strategy make this a winning entry?

Business Readiness is one of the key offerings within O2's Joined Up People proposition. It's part of the strategy to position O2 as a full-service information and communications technology partner for enterprises and the public...

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