The Role of Visual Attention in Internet Advertising: Eleven Questions and a Score of Answers
Adam S. Greenberg
Carnegie Mellon University
The Journal of Advertising Research, much like any reputable academic journal, takes a great deal of fierce pride in the deliberate steps it takes in bringing a study to publication. Our review process insists that the route to these pages is a course protected by a long, deliberate peer-to-peer program. And, as any author will attest, we do not stop fine-tuning until we are convinced that an article is ready to provide service to our dual audience of...