Fórum dárcù: Give properly (Pomáhat je v módì)
Client Company Name:Fórum dárcùBrand Name:FórumdárcùAgency: Ogilvy One a.s PragueCategory: Event Marketing; Small budget campaign; Cause, Charity/Non-profit Marketing or SocialTotal Commercial Communications Expenditure: €100,000 and overCountry: Czech Republic
Background
People often give money to charities on streets without knowing how the charities will use it. Following several frauds and fabricated charities, the Czech Donors Forum (a charity working as an interest group to unite major Czech charities) decided to launch a campaign that would make people think about what exactly they are...