Fórum dárcù: Give properly (Pomáhat je v módì)

Following several charity frauds, the Czech Donors Forum wanted to make consumers in the Czech Republic stop and think about who they were giving money to.

Fórum dárcù: Give properly (Pomáhat je v módì)

Client Company Name:Fórum dárcùBrand Name:FórumdárcùAgency: Ogilvy One a.s PragueCategory: Event Marketing; Small budget campaign; Cause, Charity/Non-profit Marketing or SocialTotal Commercial Communications Expenditure: €100,000 and overCountry: Czech Republic

Background

People often give money to charities on streets without knowing how the charities will use it. Following several frauds and fabricated charities, the Czech Donors Forum (a charity working as an interest group to unite major Czech charities) decided to launch a campaign that would make people think about what exactly they are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands